Cola Concerts, Gone From Cayce, Reschedules Ziggy Marley Concert

1 of 3 Shows It Promised to Move to Columbia After Exiting Speedway

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Cola Concerts has made a first step toward keeping its promise to reschedule the three shows it indefinitely postponed before exiting the Historic Columbia Speedway last fall.

The series — which started at the outdoor venue in November 2020, bringing a big festival stage and roped-off “seating coves” to present socially distanced shows during the pandemic — announced Tuesday that it would present  Ziggy Marley, son of Bob Marley, at the Township Auditorium in Columbia on Aug. 16. 

Tickets go on sale Friday at 10 a.m. at ticketmaster.com. Ticket holders for Marley's speedway date who haven't already requested a refund should receive an email this week asking if they want to attend the new date in Columbia or if they would prefer a refund, a spokesperson for Cola Concerts told the Chronicle.

Marley had been previously scheduled to play the speedway on Oct. 5, one of three final Cola Concerts scheduled in Cayce that were indefinitely postponed before the series exited the venue at the end of its one-year lease agreement.

Adam Epstein, CEO of Innovation Arts and Entertainment and a lead organizer for Cola Concerts, previously told the Chronicle that Marley along with the other two postponed shows — Gov’t Mule and Trombone Shorty (originally scheduled for Sept. 16), Old Crow Medicine Show (originally scheduled for Oct. 15) — would be rescheduled for the Township. 

No announcements have been made about new dates for the other two concerts.

“The Cola Concerts will produce a series of shows this fall featuring some of the biggest names in music touring the country. All shows will take place at the historic Township Auditorium,” reads a press release from the series. “Additional shows will be announced soon.

There is no indication in the press release that the series will extend beyond this fall.

Cola Concerts reconfigured its Cayce setup into the Columbia Speedway Amphitheater last summer, attempting to transition into a more traditional outdoor venue. The speedway confirmed to the Chronicle that when the series left, the stage infrastructure left with it.

“We had great hopes for the venue, and clearly invested aggressively to create a great artist and audience experience for live music in Columbia metro,” Epstein said. “Regretfully, sales did not meet the investment, even after we’d been open 11 months, so we decided to dedicate resources towards other opportunities.”

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