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Create loving messages for your customers

Our friend Bill Edmonds checked into a hotel and found a message in his room. “Sure, life can be messy. That’s why I’m here. Don’t worry about a thing.  Just make yourself at home, … more

Unemployment claims rise

Lexington County reported 215 initial unemployment claims the week ending April 3.  Richland County and Columbia had SC's highest at 479 claims. Horry County had 449, Greenville County … more

SC small business recovery beats US recovery

Here's good news for consumers and business owners. South Carolina is recovering faster than the nation. That's the finding of a new survey of more than 35,000 small- and medium-sized business … more

Ads that ring your cash register

Bob Bly and I are direct response apostles. It’s the best way to advertise. Bob says if we embrace direct response ads in print and online, the greater our response, RoI, sales and profits will … more

Fundraising races go virtual

2 popular 5K fundraising events will be done virtually this year: The Race Against Hunger, sponsored by Mission Lexington, and the Lighthouse for Life Run for Her 5K. Both events raise … more

Irmo helps create loan program for local small businesses

Many cities and municipalities are facing challenging business environments post covid-crisis. Irmo has created a program to help local businesses. Irmo, with a population of 13,000, recognizes … more

Why ads should appeal to our emotions

Consumers rarely buy on the facts.  Even the most analytically minded. They buy with emotion and justify it with logic. Think about your last purchase, why you bought it and how you … more

Nephron hosts women in business virtual tour 

An industry-leading tour stopped at Nephron Pharmaceuticals in West Columbia Friday. The National Association of Manufacturers and the Manufacturing Institute are celebrating Women’s … more

How to deal with difficult decisions

All of us must make many decisions each day in business and in life. Most of them are relatively easy and we make them. Even if they are the wrong decision, it doesn’t kill us and we learn from our … more

New problems for small businesses

By Frank Knapp, Jr. Special to the Chronicle The number of commercial banks has fallen 68% since 1980. Only 4,600 banks exist today. Many smaller-sized banks have disappeared via mergers … more
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