Palmetto Outdoor Center is one of the most-successful eco-tourism examples in South Carolina.

Hundreds who want to enjoy nature rush to the cool, clear waters of the Saluda, Broad and Congaree Rivers to ride through the rapids, ending up at West Columbia’s Riverwalk Park.

Palmetto Outdoor Center is now the largest kayaking and tubing outfitter in South Carolina, and possibly the highest volume provider in the Southeast. Michael Mayo of Lexington established Palmetto Outdoor in 2006.

Now groups from all over the country come to explore the Three Rivers Region.

West Columbia Mayor Bobby Horton said using the river as a draw attracts visitors to West Columbia’s restaurants, antique stores and other great businesses. The benefit is multiplied and going well.

“We’re having a good summer,” Mayo said.

Groups have come from New York, Connecticut, Ohio, Virginia, Maryland, Wisconsin and other states.

One group of about 50 came on a day trip from Orlando, Fla. on a large tour bus, Mayo said.

“Normally they may go to North Carolina or Georgia, but they chose us instead.”

Mayo said visitors do not leave unsatisfied. He gets lots of encouraging feedback from river riders.

In addition to trips down the river, Mayo said Palmetto Outdoor is promoting relocation. Recreation is a reason to move to be close to the river, he said.

Mayo said the idea is to market “Waterside Recreation” as a part of the local lifestyle. He said some move to here for that reason.

Mayo also said it is important to get children down to the water, but not necessarily in the river.

He conducts walking tours along the Riverwalk, too.

He said biking and walking along the riverside are ways to enjoy the beauty of the river.