Black Friday sales are starting earlier, and many retailers are offering even deeper price cuts this year.

Personal-finance website WalletHub surveyed nearly 8,000 deals from 29 of the biggest US retailers’ 2019 Black Friday ad scans to identify the stores offering the biggest discounts.

The report found:

Best Black Friday Retailers (Avg. % Discount)

1. Stage (69.83%)

2. Belk (66.92%)

3. Bealls Florida (62.56%)

4. JCPenney (60.97%)

5. Kohl’s (57.10%)

6. New York & Co. (56.27%)

7. Dick’s Sporting Goods

(52.27%)

8. Kmart (51.84%)

9. Sears (49.25%)

10. Fred Meyer (47.14%)

Stage has the highest overall discount rate at 69.83%. Ace Hardware has the lowest at 11.77%.

The average discount for Black Friday is 40%. Consumers should aim for this discount amount or higher to avoid Black Friday traps.

The “Apparel & Accessories” category has the biggest share of discounted items, 22.8% of all offers, whereas the “Consumer Packaged Goods” category has the smallest at 3.04%.

 To view the full report, visit https://wallethub.com/edu/best-worst-retailers-forblack-friday/8385/ .