The Chronicle’s Business blog

Outrageous ads gain outrageous results. Some time ago we offered a 10-year newspaper subscription. We were delighted when a 93-year-old optimist took it. This week we are casting caution to the winds and offering a “lifetime” subscription. It is expensive and we really don’t expect many will take us up on it. You never know, though, until you try it. A friend of ours thought we had lost our minds with this offer. He may be right. The full page color ad will attract attention that we want. In a P.S. at the bottom of the ad, we offer a somewhat more modest and less expensive 20-year subscription. That’s what we’re really selling. One of the major problems we see in advertising today is that it is boring. It does not address the target audience. They need and want what you have to offer. Boring ads tell no intriguing stories. Make no outrageous offers. Neglect to tell you what’s in it for you. Make no irresistible calls for action. Do not give you multiple ways to respond and place your order. Our outrageous message is going to more than 30,000 people who can afford what we’re offering. We aren’t courting the universe – just a few affluent readers. Think about your own advertising. Is it outrageous enough to attract attention? To place an advance order for our new “Maverick Entrepreneur’s Million Dollar Strategies” email JerryBellune@yahoo.com Bulk orders are available, too.

Copyright 2018, The Bellune Co., Inc.