Traditions Fine Jewelry has opened at 5134 Sunset Blvd, in the former Jewelry Warehouse building.

They celebrated with a ribbon cutting conducted by the Lexington Chamber and Visitors Center.

Owners John McNeil and George Prouse bought the assets of Jewelry Warehouse and planned to open in March of this year. But the covid-19 epidemic halted those plans. They also hired Scott Satterfield as a consultant to help get things up and running.

While the new store is similar to JW, they have a far greater selection of merchandise. And for local USC and Clemson fans, they embraced the Garnet & Black and Clemson apparel shop.

Satterfield said the jewelry business is all about love, emotions and relationships. If they don’t have your heart’s desire in stock, they can order it.