Does your marketing and advertising produce the return on investment you expect and need?

How do you know?

Do your marketing and advertising on line, in print and on other media stimulate your Ideal Prospect’s interest in working with you?

Your headlines and subheads must offer incentives to buy such as by fulfilling dreams or solving problems, advises advertising ace David Fowler, author of ‘Newspaper Ads That Make Sales Jump.’

One of the most effective campaigns we’ve run was for sedation dentistry.

Are you afraid to go to a dentist? We’ll fix your smile while you sleep

The copy told of a woman who was afraid to smile because of her crooked teeth. It urged her to call to learn about how her smile can be helped while she’s sedated.

Here are 5 other examples

• How to protect your identity from hackers. Warning signs you’re about to be hacked

• How to cure pink bathroom slime. Your family’s health may be at stake

• The best time to buy a car?

It’s now while we’re overstocked and need to sell them.

Buying a new car doesn’t have to break the bank – as long as you have this insider information on when to score the best deal.

A pair of my favorite humorous headlines are:

• New Hemorrhoid Formula Works When Nothing Else Will

• Health Food That KILLS Testosterone

Think how these strategies might make your advertising to jump to even loftier heights in your sales.

We share such field-tested ideas and strategies in our book “Million Dollar Strategies of Maverick Entrepreneurs.” For a $20 copy email JerryBellune@yahoo.com.

Next: Make every sales call count

Copyright 2021, The Bellune Co., Inc.