Irmo gets rebrand, including new town seal, flag still in process

Posted 5/24/23

A Lexington County town has rebranded in hopes of bringing a new and fresh image to the town.

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Irmo gets rebrand, including new town seal, flag still in process


A Lexington County town has rebranded in hopes of bringing a new and fresh image to the town.

At its regular May 16 meeting, Irmo Town Council unanimously approved the new branding for the town, which includes business cards, event signage, banners, digital logos and other materials.

“After months of creativity and conversations, we have landed on a brand that gives us the flexibility and different ways we can market and highlight all things in Irmo.” Town Administrator Courtney Dennis said. “From business cards, event signage, banners, digital logos, and other materials that contain our brand, we now have the flexibility to produce a fresh image that is representative of Irmo and a brand that is adaptive to different needs.”

Dennis said the idea to rebrand was sparked when Council Member Erik Sickinger brought up the idea of a town flag, which made council aware that the town’s only true branding consisted of a seal and not much more.

The town worked with in-town company Kickstand Studio to create the rebranding. Dennis shared that Irmo also spoke with community partners about the idea of a rebrand.

The town administrator told the Chronicle that the town has spent less than $5,000 on the rebrand, sharing that Kickstand worked at an extremely reduced rate to gain experience and exposure by working with a local government brand.

“Kickstand Studio did a fantastic job with helping us and went above and beyond our expectations,” Dennis said.

He said the new branding gives a refreshed look to the original town seal, highlighting the color scheme and seal assets. He said the green that’s incorporated represents the town’s greenspaces and the steps it has taken toward a brighter and greener future.

The Heritage Tree, roughly 130 years old and located in the Irmo Town Park, is represented throughout the seal and branding. The city was recently recognized for a 12th straight year as a Tree City by the Arbor Foundation.

The other portion of the seal includes a school to represent the building that currently houses Irmo Elementary and previously housed Irmo High. A train is also on the seal to represent the town’s roots as a railroad watering depot, which jump-started Irmo's founding. Lastly, a church represents the historic churches in the area.

The town has not locked in a design for its new flag, but it has looked at concepts that incorporate the new seal.

During the meeting Sickinger made a disclaimer that rebranding isn’t overwhelming the town’s other concerns, referencing the influx of crime in the Beacon Hill area and efforts being made to curtail it.

“The town is doing a lot of things right now, and there is a lot of really important stuff that we’re talking about and thinking about,” he said. “Passing this is not a reflection of importance of this over another item, it's simply what's on the agenda.”

irmo town seal, kickstand studio, muncipal rebrand, midlands flag


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