JUUL Labs is in hot water. The American electronic cigarette company is being sued for questionable marketing tactics.

South Carolina Attorney General Alan Wilson announced Tuesday that South Carolina has joined a bipartisan, multistate investigation of JUUL Labs.

Massachusetts filed suit last year, claiming JUUL bought online advertisement on teen websites like Nickelodeon, Cartoon Network and Seventeen magazine.

They allege JUUL also ran ads on education websites like coolmathgames.com and socialstudiesforkids.com.

Massachusetts Attorney General Maura Healey said “the company worked through online buyers to purchase space on such websites that were attractive to children, adolescents in middle school and high school including underage college students.”

The alleged ads began in 2015 when the product first launched and continued into 2016.

The lawsuit, filed in Boston’s Suffolk County Superior Court, is seeking unspecified compensation for those affected by nicotine addiction in that time frame.

The lawsuit includes the marketing company JUUL hired before the launch. Cult Collective claimed to be a technology company, stating they invented products “better than cigarettes.”

JUUL allegedly hired teenagers to promote their ads on social media. It paid online third-party advertisers like Gawker, HypeBeast and UrbanDaddy to promote the product through their accounts on twitter, facebook and instagram.

According to the lawsuit, JUUL “meant to win the cool crowd in critical markets, and tried to promote fashionable young people, frequently in a sexual context.”

JUUL also allegedly paid an influencer $1,000 for just 1 blog post and 1 Instagram post in 2017.

Currently, Colorado has the highest teen vaping rates. According to a 2018 survey, a ¼ of high schoolers use e-cigarettes.

The FDA has said no vaping products, including electronic nicotine delivery, are legally on the market.

A federal judge has ordered companies must file an application to the FDA for approval by May 2020.

To be legalized, e-cigarette products would have to undergo “scientific review” by the FDA.