The Chronicle’s Business blog

A few years ago, I was surprised to see a new gasoline station on a rural road two miles from the nearest highway. It sat there with not a neighbor in sight. Had the owner and the oil company lost their minds, investing in a gas station way out here in the sticks? No. They had done their research. A new high school was under construction a mile away and now residential developments are popping up like mushrooms after rain. The traffic count is growing daily. Real estate people say you need 3 requirements: Location, location, location. But it’s not all about location. It’s knowing what kind of client it will bring you. The Wall Street Journal recently wrote about a gas station far out on Long Island, miles from Manhattan. It’s in the Hamptons where the rich and famous escape the New York City heat. The station has mural walls, luxurious bathrooms, even live music. And its customers don’t care that they pay $5 a gallon for gas. That’s not the point. The point is this: In the Age of the Internet, you don’t have to do what either of these entrepreneurs did. But you need traffic and to locate your website address in the minds of the clients your heart desires. It’s time to get busy and figure it out. For a complimentary digital copy of “Uncover Your Inner Sales Genius,” email JerryBellune@yahoo.com

Copyright 2018, The Bellune Co., Inc.