Whatever happened to Joyce who used to do business with us?

No, she didn’t die. She just quit doing business with us.

Why? We do any thing wrong?

No. Joyce decided she could afford to advertise on TV based on the business our ads brought her.

We need to reactivate Joyce and other lost or inactive clients.

Go through your customer list. Highlight the people who have not bought in the past 3 years. Send them a postcard. Text them. Email them. Send them your weekly blog. Call them. Find out how they are doing.

Our friend Ruth King recommends you write or call with a message that says:

“Thank you for your past business. I was concerned because we haven’t taken care of your _____ in the past few years. What can we do to help you?”

You may find they thought you went out of business because they haven’t heard from you. And they will tell you what they need and want if you help them again.

A Ruth King client sent 100 “we want you back” postcards. Cost: $50. Got back 3 clients and a $10,000 job. The postcard paid for itself many times over.

A cheap way to grow your business is to reactivate lost customers.

Call a few and be pleasantly surprised.

We share such field-tested strategies in “Uncover Your Inner Sales Genius.” For a free copy, go to JerryBellune.com.

Next: Your vision for your business

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