Clemson students redesign Coke packaging

Special To The Chronicle Photograph Image/jpg Tyler Gunter Holds The Winning Package Design.
Posted 8/1/19

3 Clemson University packaging science students designed a new way for people to “Share a Coke.”

Their concept won 1st place in the 48-Hour RePack Student Design Competition.

Theresa …

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Clemson students redesign Coke packaging

Posted

3 Clemson University packaging science students designed a new way for people to “Share a Coke.”

Their concept won 1st place in the 48-Hour RePack Student Design Competition.

Theresa Ciccarelli, a junior from Mt. Pleasant, Tyler Gunter, a junior from Lexington and Ryan Nielson, a senior from Charleston, won for their creative redesign of the Coke Fridge Pack.

The students were part of 25 teams from across the United States that participated in the competition held during the NextPack 2019 Summit on the Future of Packaging at the Coca-Cola headquarters.

The teams were given 48 hours to redesign the Coke Fridge Pack.

Students were urged to consider responsible use of materials, improved functionality, creativity and originality, practicality, business design and emotional connection.

The students’ Break and Take Pack is a modular 8-can fridge pack for Coke Zero that resembles a miniature boombox.

Graphics were created using traditional Coke red and Zero Sugar blacks.

The package was created using 100% recyclable laminated Kraft paperboard coated with solid bleached sulphate.

The team earned $3,000 for their winning design.

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