Black Friday sales are starting earlier, and many retailers are offering even deeper price cuts this year.
Personal-finance website WalletHub surveyed nearly 8,000 deals from 29 of the biggest …
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Black Friday sales are starting earlier, and many retailers are offering even deeper price cuts this year.
Personal-finance website WalletHub surveyed nearly 8,000 deals from 29 of the biggest US retailers’ 2019 Black Friday ad scans to identify the stores offering the biggest discounts.
The report found:
Best Black Friday Retailers (Avg. % Discount)
1. Stage (69.83%)
2. Belk (66.92%)
3. Bealls Florida (62.56%)
4. JCPenney (60.97%)
5. Kohl’s (57.10%)
6. New York & Co. (56.27%)
7. Dick’s Sporting Goods
(52.27%)
8. Kmart (51.84%)
9. Sears (49.25%)
10. Fred Meyer (47.14%)
Stage has the highest overall discount rate at 69.83%. Ace Hardware has the lowest at 11.77%.
The average discount for Black Friday is 40%. Consumers should aim for this discount amount or higher to avoid Black Friday traps.
The “Apparel & Accessories” category has the biggest share of discounted items, 22.8% of all offers, whereas the “Consumer Packaged Goods” category has the smallest at 3.04%.
To view the full report, visit https://wallethub.com/edu/best-worst-retailers-forblack-friday/8385/ .
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