Your business has Ideal Customers. Knowing their needs and wants is the starting point for all of your marketing strategies, says business consultant Bill Edmonds.

To better understand your Ideal Customers you must know their:

• Demographics – their age range, education, income, jobs, where they live and how many people live in their homes.

• Psychographics – their lifestyle and buying habits. Do they enjoy traveling? What are their personal values? How do they like to shop? Do they buy online?

Demographics help you understand who buys from you and psychographics helps you understand why they buy.”

Start with your existing customers.

• Age. Knowing your customers’ generation is more useful than just years.

• Stage in life. Where customers are in their lives. Becoming parents? About to buy their first house or downsize now the kids are gone?

• Interests. What types of activities do they enjoy? Do they like golf or tennis? What TV do they watch?

Create a customer persona that captures their who and why. Call them Carl and Cathy Customer.

Carl and Cathy need to feel that you understand them, their needs and wants and will help them make life better.

We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”

For a $20 personally autographed copy, contact us at 803-331-6695.

Next: Attract more Carls and Cathys.

Copyright 2020, The Bellune Co., Inc.